Livestream ticketing revenue in 2020 reached $0.6 billion, according to MIDiA, which means the format is thriving and can become a viable source of income from your music. We’ve talked about multiple aspects of online concerts already from setting up sound and naming your show to ticketing and marketing, and in this blog post, we will discuss expanding your online concert profitability by selling your music lessons and/or courses along with online concert tickets.
Benefits of promoting music lessons in an online concert
If you are one of the numerous musicians who like to share their knowledge and skills through teaching, there’s one more way to promote your music lessons that has emerged with the online concert popularity. Your online concert can become not just a tool to make money off live online performances and growing your fanbase, but selling your music lessons and/or courses.
You can use any upcoming online show you’ve been planning to do this or you can create an online music event just for the purpose of promoting your teaching services. Either way, you can offer ticket bundles that include music lessons or courses and your fans and show attendees can grab their music lessons both before or during your show.
Let’s look at the key benefits of using your online concert to promote your music teaching.
- More results from a single promo campaign
The first benefit of using the show is double the result from your promotional efforts – whether your online show is free or ticketed, you still need to have a promo campaign, even if it’s just a few announcements in your Artistclub, on your social media, and to your mailing list.
By bundling your music lessons with your show tickets, you are now using your online show promotional effort to promote your online teaching as well.
- Fans love package deals
Bundling your music lessons with some of the tickets to your online show allows your fans the convenience to buy a package deal – all at the same time. This way, you are reducing the number of times your fans have to pay.
- Higher conversion rate
Another benefit of using your show to promote your music lessons is that you have your audience focused on you during the show and thus a great platform to let them know they can sign up for music lessons with you. A mention of your music lessons during the show can be as brief or extensive as you like and being delivered by you in person can be much more compelling to action than a post on social media.
- Fans get a preview of your skills
During the show fans will be reminded of how much they like your music and be newly excited about the prospect of following your footsteps and learning to play or sing just like you do. And any decisions require an emotion to fuel them, so by coinciding an invitation for your fans to consider buying your online lessons with your online event which your fans are excited about will make it easier for them to make a decision!
Setting up music lesson sale through your online show
There are two main approaches you can take when selling your music lessons and/or courses with your online show – you can either include a ticket type that bundles show admission with your music lesson, so that some fans can opt to just buy a basic show admission tickets while others can pay a bit more and get both admission to your show and a music lesson with you at a separately scheduled time.
Another way is to create a separate ticket type that only includes your online lesson or course. This way, fans who have bought your show ticket can buy the additional music lesson ticket while the show is going on – you can invite fans to check out other ticket options as they are watching your event on Show4me by clicking the Support artist button.
You can create up to ten different ticket types for your online concert on Show4me, which gives plenty of room to offer several admission tickets, tickets bundled with merch, and your music lessons.
Online concert ticket package ideas for music lessons
Here are some practical ideas for tickets for your online show that include music lessons.
You can offer a sample music lesson for fans to get an introductory session with you and see if they’d like to hire you as their tutor. Alternatively, offer individual lessons for the instruments you play – guitar, ukulele, piano, trumpet, etc. You can also teach creating electronic or techno music, as well as mastering, producing, and even music marketing and distribution.
If you have a complete course you are selling to your audiences, offering a ticket type that opens up access to the course is also an option.
Let’s look at some examples from shows held on Show4me:
A ticket to K-Bust concert on Show4me in July 2020
Show4me is a specialized platform for online concerts and provides a smooth home to your online show with free extensive support.
Launch your online concert and get free professional support for your show, including personal artist support manager, technical support, guides to launching, ticketing, and promoting online shows, and fully integrated streaming.